In a significant move in attempting to find a suitable work around to the problem of wrapper waste, the Bikefood gel will be the first product ever to carry an association with a new gel wrapper / points exchange program – operated online, will offer points in exchange for used gel wrappers, of any brand.

The points will enter registrants into monthly draws for free product and other competitions, making the exchange of wrappers more worthwhile and rewarding.

The wrapper exchange site is live now and you can register your free account to start sending in used gel wrappers today, Bikefood is the supporting brand for the first year and will be providing the prizes through 2012.

All brands of wrapper are welcome and it is free to register your account and start collecting points for returned gel wrappers.

twitter: #gelwrappers

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