Posted on

DEVILISHLY DIFFERENT

Sunday the 8th of April saw the return of Rapha’s homage to one of the great monuments of the sport, Paris-Roubaix with their Hell Of The North 3 ride. We first sponsored the ride in its first year, we liked the format that it was not a sportive you paid an entry fee to, just a social ride and all were welcome.

From memory a hundred or so rider arrived and rode the 100km course that took riders from North London through 20 sectors of gravé out through the wilds of Hertfordshire’s finest lanes, bridleways and dirt roads and then returning back to a North London pub gathering to enjoy belgian beer and pomme frites whilst watching the real thing play out on the big screen.

The response to the ride each year has been tremendous and its grown year on year. This year whilst still free to ride, you had to pre-register – understandable enough when the 300 allocated places are snapped up and there is a growing reserves list.
Serious rides require proper fuelling, and that’s where we came in with Bikefood bottles and sachets of energy drink at the ready for flagging cyclists in need of a boost.

Tough and filthy and muddy with plenty of bumpy rough stuff was mixed with suitable drizzly weather, still a strong gathering braved the elements and proved their mettle, the reward being a unique day on the bike in good company enjoying the hospitality of the well oiled machine that is Rapha.

We look forward to Hell Of The North 4, make sure you get your registration in early…

More images from the day can be found here
Along with official write up and rider feedback on the event here

And a previous years video footage here

Thanks to Jack Briggs for his photograph.