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CAFFEINE

Very occasionally something will arrive in the post that creates a small highlight for the day and bit of buzz. Today is one of those days, particularly on the buzz front, as we had a special delivery arrive of the well known Magnus Maximus Coffee, now known as ‘Big Maggys’ coffee for champions. We’re big coffee drinkers here at Bikefood HQ.

Big Maggy’s Coffee is the result of Magnus Backstedt’s many hours of blending, roasting and drinking coffee from different countries, regions and farms from around the world, being a professional cyclist for so many years, Magnus developed a taste for good coffee whilst on his travels competing in events like the Giro D’Italia, Spring Belgium Classics and the Tour De France.

Big Maggy

Magnus Backstedt, is Swedish, 6”4 tall and built like a Viking, hence “Big Maggy”.
Born in Linkoping Sweden in 1975 and turning pro in 1996. Magnus showed signs of his immense talent placing 7th in the Queen of the Classics – Paris-Roubaix 1998. Magnus then went on to win a stage of the Tour De France that year. Successes continued as a professional for a number of years before claiming his greatest win in the 2004 Paris-Roubaix. In 2007 Magnus signed for Jonathan Vaughters’ Slipstream team and went on to become Swedish National Road Race Champion before retiring after a series of crashes, and is now a commentator for Eurosport and Cycling.tv

Coffee shop and cycling on Jersey

In 2009 Maggy formed a partnership with Tony Moffa and Ian Williams along with Sprocket Pro Cycling Team Manager Marty MacDonald, developing the Big Maggys Coffee and Bike Store in Jersey.

The coffee

“A blend of Java and Mocha beans, Magnus Maximus Coffee is chocolatey, yet surprisingly smooth in body and acidity. Our coffee is traceable now through the development of the blend with our roasting partners Cooper & Co in Jersey in the Channel Islands and Redeye Roasters in Boston.”

As an active Cancer charity campaigner Maggy continues to support charities such as Forza-G in the USA and Christopher’s Smile in the UK through the sale of Magnus Maximus Coffee as well as Team UK Youth.


If you’re lucky enough to get to the Channel Islands, pop in to Big Maggys and try it for yourself, or even better take out a coffee subscription and get it delivered direct to you door so you can enjoy the coffee of champions every morning whilst supporting worthwhile causes.

Buy your Coffee Subscription here